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Which comes first the product or the mailing list?

Todays riddle – What  is more important – A Product or Mailing List?

If you would ask this question, ‘Which one is more important – the mailing list or the product?’ any savvy marketer would answer you, ‘The mailing list’.

Principally, any wise business person puts the importance of hungry demand (and not just any demand) in front of the product. In other words, there is no product if there is no demand! And a mailing list represents the demand or your business if you would like to call it.

If you frequent forums and membership sites of any kind, you will find that product and service owners need mailing list owners more than the other way round. This is because the mailing list owners have the prospects that the other type of partner is looking for to sell to. And if you are a mailing list owner, you do not have to necessarily make money from selling your own product. You can sell advertising space or craft a Joint Venture with product owners in return of commissions, recurring or not.

Most of the biggest success web businesses on the Internet today often establish the mailing list (or subscribers) first before the product. There are several examples of friend sites that do just this. These sites in the nutshell connect friends and potential friends from around the world through a free membership access. While they make little little money from the number of members who join the site, these business makes money from selling advertising space and partnering with other big time merchants and businesses, owing to the established number of members they have recruited.

These businesses are perfect examples that demonstrates why every business should establish a need or demand before the product itself, and why you should do the same, whether you run a networking site or not.

1 comment to Which comes first the product or the mailing list?

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