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How to use Twitter effectively for Business: Tips and Tricks

Tips and Tricks on Using Twitter for Business by Anton Pearce

Have you thought about using Twitter to market your business? Twitter is free, and available to small and large businesses. Here are some tips and tricks on using Twitter to promote your business.  Here are four tips to use your Twitter account effectively.

Following other Twitter accounts that are in your target demographic will help you get an idea of what the conversation is. Then you need to post updates about your company, brand or product. As with any online medium, you want to be very careful to never spam any of your followers. Lastly, make sure that you follow successful online marketers, and look for other participants who are in your industry.

First Build an Account for Twitter Marketing
The first thing that you should do is to set up your Twitter account and populate it with several interesting Tweets, which are Twitter posts. Then begin following people who are also using Twitter, and you will find that most people will follow back. When your entire Twitter feed has blanks, though, most people will not bother to follow you. Once you start a micro blog post, you can get on with following any target demographic, and this can be done in either of two different ways.
1. Go to Twitter.com and do a search by typing in keywords that relate to the demographic that you are targeting. For example, if you are trying to sell an application for the iPhone, you would enter the keyword ‘iPhone’ or ‘iPhone app’ or anything that may find people who own an iPhone. It’s easy to follow people. If your posts are interesting and relevant, you will probably pick up some followers this way.
2. Locate Twitter accounts that you want to follow by clicking the ‘Find People’ option. Then enter your keywords, related industries, locations or other defining detail to locate followers, and begin following them.

Twitter Marketing Uses Current Information
By adding news that is interesting and relevant about your services or product, you can keep your Tweets current. You can also add information about related news for your industry to keep Tweets interesting and informative. For example, if you sell cooking gadgets, you may want to post news about food and recipes.
As you work on developing your targeted demographic, you need to keep your followers engaged, so you will want to tweet, or post, often. Make sure to retweet relevant tweets from other Twitter followers. This is another great way to pick up new followers, and when they start to follow you, you also are plugged into their followers. Retweeting is one of the fastest ways to build your following or network.
By checking with search.twitter.com frequently you can look for brand names and see what customers are saying. You can follow these Twitter accounts and thank them. If you see customers who are angry or dissatisfied, you can follow them as well. Then you can retweet them and solicit solutions to the problem. Your customers will be thrilled with the feedback from you, and even more thrilled when you rectify the situation. Twitter makes it easy to grow a ‘word of mouth’ reputation virally.

Twitter Marketing and Spam Do Not Mix
Spam in any electronic media is the kiss of death. If you begin spamming your followers, they will drop you like a hot potato. Spam activity would include only posting information on your own products, retweeting the same URL repeatedly, obnoxious Twitter handles, and frivolous tweets. Twitter followers are savvy consumers, and anything deceptive or patronizing is going to leave a bad taste in their mouth.

Twitter Marketing Can Assess the Competition
If you want to build a quality following, then follow quality people on Twitter. There are many online marketers that are experts on Twitter like Dave Peck, Chris Brogan and Guy Kawasaki, and they should definitely be included in your list on Twitter. Also look for corporations that are active on Twitter. They are blazing a trail with their marketing, and you can get good marketing information from them.
Do not forget to look at what your competition is doing. See how they are going about increasing their own following on Twitter. If you want to be a smart marketer online, then you need to constantly be aware of what your competition is doing out in cyberspace. You have a huge marketing opportunity if they rarely post on Twitter, never retweet, or attend to negative posts.

Twitter Marketing Requires Patience
When you are using Twitter as part of your Internet marketing plan, you need to give it time to work. Twitter results take a while to appear, because it is one of the more long-term strategies. You will have to build up your networks and following, and if you use the correct strategies, it will happen in a timely manner. However, do not start a Twitter campaign if you are not going to see it through to completion, because an unattended Twitter account is worse than no account at all.
Once you have built a good Twitter following, then you want to market with a gentle touch. Instead of using ‘in your face’ marketing tactics, pose a question where your product or service is the answer. Tweet that there are updates on your company’s blog instead of trying to cram the information into your tweet, and people that want to know more will click through to your blog.

Always respond when your followers tweet you. If you do not keep up with your following, it will begin to crumble. If you have too large of a following to maintain, then outsource your retweets or assign an employee to monitor and reply to your followers.

Twitter is an interactive marketing tool, and because of this it is valuable in two ways. While it is instrumental in getting your message out, it is also hugely helpful in taking the pulse of your customers. So make sure that your Twitter marketing efforts start strong and more importantly stay strong. For more advanced guidance, sign up for Anton Pearce’s ‘Clients on Tap’ ezine. It’s absolutely free and will show how to implement systems that generate all the clients you need for your professional practice. This ezine is essential reading if you want to get your online marketing systems set

17 Ways to use twitter more effectively – Post from DOSH DOSH

This was a nice post that I thought would be useful over here – check out the link below to go to the blog for more information

17 Ways to Use Twitter: My Experiences So Far

twitter
Image Credit: wallpaper

I’ve signed up for a Twitter account a long time ago and used it sporadically because it never really did appeal to me. Last week I decided to give it another chance and installed Snitter, a desktop application for Twitter.

I started using it actively and gradually developed an avid interest. I think Twitter is a manageable process that can be adopted for all types of lifestyles, busy or inactive. You’ll just need to integrate it within your normal workflow. It’s addictive but once you understand how to use it, it’ll be a very effective tool indeed.

Having read a great deal of other articles on Twitter, I decided a do a quick summary of all the ways you can use Twitter for both your professional or personal life. Some of these methods go beyond the use of Twitter as a lifestreaming device:

  1. Personal Branding. Twitter is a social media platform you can use to build your personal brand. It has the primary benefit of developing a casual persona and establishes you as a social personality that is connected and approachable. As Twitter adoption increases, new users will be drawn towards well established Twitter personas.
  2. Get Feedback. Need an alternative perspective on how a website looks or the right course of action to take? Blast out a message asking for advice and you’ll receive replies from other users. This collective intelligence can be used as fodder for articles or projects.
  3. Hire People. Need a good logo designer, marketer or programmer? Send out a message asking for recommendations. This is a very quick and easy way to hire freelancers or even companies based on familiar recommendations.
  4. Direct traffic. Twitter can be used to get traffic to your websites or the sites of friends. If you ask your friends to tweet about it, the message will spread faster and further as other active users pick it up. There is a viral nature to all types of news, even on a site like Twitter.
  5. Read News. Twitter users often link to useful sites or articles and can be a source of scoops and alternative news. You can also subscribe to Twitter feeds for specific websites/conferences, which allows you to receive and view content quickly. This is very useful for active social news participants.
  6. Make New Friends. Like any other social network, Twitter has a built-in function for you to befriend and track the messages of other users. This is an easy way for you connect with people outside of your usual circle. Make an effort to add active users you find interesting. A Twitter acquaintance can be developed into a long lasting friendship.
  7. Network for benefits. Twitter can be used as a socializing platform for you to interact with other like-minded people, especially those in the same industry. It can be used to establish consistent and deeper relationships for future benefits such as testimonials or peer recommendations.
  8. Use it as a ToDo list. Use Twitter to record down what you need to do while you are away from the computer. Mark the tweet as a favorite to file it for referencing. Another alternative is to use an Online task management service that is synced with Twitter. One example is Remember The Milk.
  9. Business Management. Twitter can be used as a company intranet that connects employees to one another. Workers can liaise with each other when working on group projects. Particularly useful when certain workers go out often in the field. Updates could be set to private for security reasons.
  10. Notify Your Customers. Set up a Twitter feed for the specific purpose of notifying customers when new products come in. Customers can subscribe via mobile or RSS for instant notification. Twitter can also be used to provide mini-updates for one-on-one clients.
  11. Take Notes. Twitter provides you with an easy way to record important ideas or concepts you want to explore further. Include links relevant to ideas you want to explore. Note taking can also be done offline via mobile applications.
  12. Event Updates. Businesses can use Twitter as a means to inform event participants and latest event happenings/changes. This is a hassle-free way of disseminating information, especially when you don’t have the means to set up a direct mobile link between you and the audience
  13. Find Prospects. Twitter can be used as a means to find potential customers or clients online. Do a search for keywords related to your product on Twitter Search and then follow users. Tweet about topics parallel to your product and close prospects away from public channels by using direct messages or offline communications. Discretion and skill is needed in this area.
  14. Provide Live coverage. Twitter’s message size limit prevents detailed coverage of events but it can allow you to provide real-time commentary which may help to spark further discussion or interest on the event as other Twitter users spread the message. Very useful for citizen journalism.
  15. Time Management and Analysis. Twitter can simply be used to keep a detailed record of what you are doing every daily. This might be boring for others but this type of usage is useful when you want to analyze how you spend and manage your time.
  16. Set Up Meetings. Twitter can help you organize impromptu meetups. For example, you can twitter a message while at a cafe, event or art gallery and arrange to meet fellow users at a specific spot. It’s an informal and casual way of arranging a meeting.
  17. Acquire Votes. Send a link to your stories you’ve submitted in other social news sites like Digg. Sometimes your followers will vote up the stories because they agree with it. This allows you to acquire more support for your efforts on other social media websites.

I suspect I’ll be writing a little more about Twitter in the future including a roundup and summary of some of the articles I found really useful (there were quite a few).

Hopefully this article gave you ideas on how to use Twitter. If you found this article useful, feel free to share it with your Twitter friends. I’ll love to get some feedback. Do also check out my post on how to increase your Twitter followers.

The Twitter Tool-Box collection

The Twitter Tool-Box – The Twitter plug in guide.

Twitter is and interesting Micro Blogging tool but to be really effective you need to exploit one of the hundreds of add-on tools that are out there. I have posted just a few of my favourites. On this forum posts are tweeted to the tweetosphere to get you further coverage.

  1. TwitterFox is a Firefox extension that notifies you of your friends’ status on Twitter and lets you make posts from your browser status bar.
  2. Twitbin is a Firefox extension that allows you to send and receive tweets from the web
  3. TwittAd allows Twitter users to monetize their account by accepting advertising on the background image of their Twitter user profile.
  4. TweetBeepKeep track of conversations that mention you, your products, your company, anything this tool notifies you by email when you get a mention.
  5. TwitterBar a Firefox extension that enables you to post from the address bar – my favorite and very easy
  6. Twitterfeed is a site where you can submit a feed via RSS and have it posted to Twitter – and essential tool if you are serious about marketing (Bizface Tweets your posts via this)
  7. GroupTweet set up a group to share tweets – nice little site
  8. TwitPic, is a photo sharing tool for Twitter.
  9. Twufferschedule a twitter post for any time of day or night – the twitter answer to the Blackberry you can convince you friends you are always working (maybe)
  10. iTweet is yet another interface for Twitter with built-in auto-refresh, search and hash tags and users can view and post user bio, location and URLs inline with their tweets.
  11. MrTweet is like LinkedIn, it looks through your extended network and makes suggestions to help you build effective relationships on Twitter.
  12. Twitter Search is Twitter’s own built-in and oft-overlooked search tool. You can use it to search for other Twitter users, keywords very useful as it helps you put get words in your Tweet that can get noticed.

Don’t like the standard Twitter Badge:
Then go to Widgetbox nice site to get yourself a Twitter widget and a whole host of nice gadgets – this is a fantastic site take a visit.

Any more Twitter tools you find post them here

Royston