Featured Images

How to Write a Compelling Special Report

Generate Leads – How to Write a Compelling Special Report with Ease by Bonita L. Richter

Writing a special report, or ―white paper, as it’s commonly called, is a fantastic strategy for creating leads for your business.
A simple ten to twenty page document that people can request from your website will create a strong desire for people wanting to do business with you. Writing a special report isn’t complicated. In fact, even if you don’t like writing, you can easily and quickly write a report by following these seven tips.

1. State the “Big Problem.”
You’ll get your reader’s attention if you jump right into what their ―point of pain or problem is they’re experiencing. Demonstrate through writing that you: Understand the core problem they’re facing Care they are having this problem Understand how frustrating having this problem is for them

2. What is the cost of this problem?
People respond faster to alleviating problems and pain, than they do to the potential for gain. So, it is imperative in your special report you specifically communicate what this problem is costing them. Perhaps it is they are losing out on money they could be using to fund a desired lifestyle, to live debt-free, pay for their children’s’ college education, etc. Quantify this cost, if you can!

3. Talk about the general solution.
First, start out by giving a ―big picture solution to solving the problem, such as hiring a coach to accelerate achievement of desired results, or implementing a solid, results-oriented marketing strategy.
Second, talk about how people have tried other solutions, have failed, and why. Examples of reasons why could be ―programs are too complicated to understand or are incomplete or ―includes too much technical jargon. Providing the solution in this format sets you up as THE solution to the problem!

4. State your specific solution.
Lay out your method or system to the reader. This section should be a minimum 50% of your entire special report, and is where you briefly communicate your process for solving the problem. Perhaps you have a seven-step marketing system, or a five-step method for attracting the perfect mate.
It is important in this section to tell your reader what you do—but, not how to do it! The ―how is what you want them to pay you for (solving the problem). However, give the reader some tips and strategies they can use to start solving their problem. This helps build a relationship, and their ―like and trust factor with you.

5. Prove your solution works.
Share the results of your solution by sharing case studies of actual clients you’ve worked with previously. A great formula to use to tell a case study is the P.A.R method – Problem, Action, and Result, and works like this:

1. State the Problem a client had before they worked with you
2. Show the Action your client took, and how the problem was solved.
3. Tell the Results the client experienced; quantify results, if you can.

6. State your credibility.
What are your credentials? What is your success story? How did you discover the system or methodology you use? You can include this information in a one-page biography to establish your authority and expertise on the subject.

7. Tell the reader what to do next.
By now, your reader should be aching to work with you, and excited to take the next step. Point the reader in the right direction, and clearly, specifically spell out a call to action. Give them an irresistible offer they can’t refuse, and a time limit for them to take advantage of the offer.
One final tip…make you special report conversational. As you are writing, think about a specific person you would be writing this to, like a friend or person you know. The purpose of your special report is to build a relationship between you, and your lead. This builds their ―know, trust, and like factor with you. Moving them closer to doing business with you!

Bonita L. Richter, MBA, teaches coaches, consultants, and solo professionals how to market their businesses to increase sales , income, and generate wealth. To download her popular and *FREE* Money and Marketing spreadsheet tools, and BONUS gifts visit Profit-Strategies.biz

Ad-hoc or Access Point – Network Structures Explained.

Ad-hoc or Access Point? Network Structures Explained.

What happens to many people is that they’re just about to buy some wireless equipment, and then they have a sudden realisation — they have no idea how their network layout is going to work with a wireless connection. Well, there are a few things you need to think about when you decide how you’re going to connect up your computers with all that great new wireless stuff.

Ad-hoc Networks.

Ad-hoc networks are the ones your wireless devices create more-or-less on their own — they are also known as peer-to-peer networks. In an ad-hoc network, each computer on the network acts as an equal ‘peer’, with each one sending data to any other. This arrangement is most often used in place of a real LAN, to allow employees in a company, for example, to exchange files. You can create ad-hoc wireless networks between any computers that have wireless equipment — access to the Internet is not required.

These networks work using something called an ‘SSID’ (Service Set Identifier). Essentially, this is the network’s name, decided on the computer that was the first to connect to the network (yes, a network consisting of just itself). The other computers that connect to the network can then simply connect by finding the network with the name (SSID) they want.

This is powerful. You can put your wireless-enabled laptop next to a friend’s, and the two computers can create a little network for themselves on the fly. Thanks to the way wireless networking works, they keep the connection even if you move them around — the only thing that will force the computers to disconnect from each other is if they go out of range. For many people, this spells the end of messing around with CDs and floppy disks — they can finally use their laptop just like a briefcase, carrying everything from one place to another.

Arriving somewhere with your laptop and being automatically included in the wireless network also gives you access to shared resources, such as printers. Imagine being able to take your computer to somewhere where there’s a printer, press print, collect the document and walk away again. Ad-hoc networking makes this a reality.

Access Points.

An access point, on the other hand, is a way of connecting your ad-hoc wireless network to a real, wired network. Note that this network could just be a LAN, or it could be the entire Internet. There are hardware access points and software ones, with either kind allowing you to connect your wireless device to a wired network. Internet Connecting Sharing, for example, is a software access point to the Internet, while a wireless router is a wired one. If you have wireless access at your office, the chances are it is provided as a wireless access point to the wired network, to let people bring in wireless devices and connect them to the office LAN.

A network that contains an access point is sometimes called an ‘infrastructure’ network, as opposed to an ad-hoc one. It’s worth remembering, though, that part of the infrastructure network still consists of the ad-hoc network between the computers — they can still communicate just the same as they could before.

If you think about it, you can see that the access point structure allows you to create a series of networks, all interconnected. The Internet, in this scheme, is just another wired network. You can connect your wired network to the Internet, connect your wireless network to an access point to your wired network — whatever you want.

The string of networks is potentially never-ending, with wired networks being able to break out into wireless ones as often as they need to. This concept is sometimes called lilypad networking, because it lets your computer be like a frog, hopping from lilypad to lilypad. Even though the whole area of the water isn’t covered with lilypads, the frog can still get through — and you can make wireless networks work the same way.

5 tips on how to go green at work

How To Go Green At Work And Save Cash

Every business, small or large, should be thinking of how to go green at work in order to save money and the environment at the same time. Workers can be wasteful at work. Sometimes it’s because they are not paying for their carelessness, or maybe because their boss doesn’t care either. Knowing how to go green at work, at least a little bit, is invaluable. We should all be doing it and we can easily do it too.

Here are 5 simple tip to help…

  1. The office printer is one appliance in the work place where you can start learning how to go green at work. Paper comes from trees. Trees absorb carbon dioxide, preventing it from accumulating in the atmosphere and adding to the global greenhouse effect. You can cut paper usage in half at a single stroke by simply printing on both sides of every sheet of paper. That’s one example of how to go green at work and save money too!
  2. Business travel costs a huge fortune every year. This is not how to go green at work. No one travels by bicycle, or walks to meetings. No, they travel in huge gas-guzzling jets, or along highways in comfortable cars. Business travel puts a considerable strain on the planet. The answer? Use video conferencing as much as possible. With a good high speed Internet connection and a decent web cam, you can speak to anyone anywhere in the world. There’s a good choice of conferencing software available, and all at a mere fraction of jet travel.
  3. Work from home. That answers the question of how to go green at work by cutting down on office expenses. You heat your home anyway, and as long as you have the necessary communications needed to do your job, then why not work from home! Of course, if you’re a truck driver, or a circus clown, it may be more difficult.
  4. Invoice by email. This is one of the simplest ways of how to go green at work. As in tip number one, you save on paper, and a lot of paper too. Let your customers have the option to pay online of possible. The more you can do electronically that has traditionally been done with paper, the more the planet will benefit, and you’ll save money too.
  5. Use laptops rather than stand alone computers and monitors. A laptop will consume around 50 watts of energy while in use compared to a computer and monitor, which consumes around 270 watts of energy. Also, have all laptops set so that they go to sleep if not used for more than 15 minutes. Screensavers do not save money. Quite the opposite; they use more! How to go green at work and save a lot of money? Switch off all computers and laptops when not in use. If all businesses did this they would save enough to power the city of Chicago for one year!

Folksonomies – new tagging strategies to share content

“Folksonomies” – a New Viral Marketing Tool

A new consumer phenomenon is called “tagging” or “folksonomies” (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created.

Here’s how tagging works. Using sites such as del.icio.us – a bookmark sharing site – and Flickr – a photo sharing site – consumers are collaborating on categorizing online content under certain keywords, or tags.

For instance, an individual can post photographs of their iPod on Flickr and file it under the tag “iPod.” These images are now not only visible under the individual user’s iPod tag but also under the community iPod tag that displays all images consumers are generating and filing under the keyword. Right now Flickr has more than 3,500 photos that are labeled “iPod.”

Tagging is catching on because it is a natural complement to search. Type the word “blogs” into Google and it can’t tell if you are searching for information about how to launch a blog, how to read blogs, or just what. Large and small sites alike are already getting on to the folksonomy train. They are rolling out tag-like structures to help users more easily locate content that’s relevant to them.

Although tags are far from perfect, marketers should, nevertheless, be using them to keep a finger on the pulse of the American public. Start subscribing to RSS feeds to monitor how consumers are tagging information related to your product, service, company or space. These are living focus groups that are available for free, 24/7. Folksonomy sites can be also be carefully used to unleash viral marketing campaigns – with a caveat. Marketers should be transparent in who they are, why they are posting the link/photos and avoid spamming the services.