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Don't forget to use your Email Signature for Free Advertising and Promotion

A big part of your business comes from your email so it makes sense to advertise your products and/or services with every email that you send out. You can do this by having an email signature or ‘Signature Tag’ in your email. Outlook and most email clients (including outlook.com) allow you to set up your ‘Sig Tag’ so it is automatically added to each and every email going out, including replies and forwards. We often add our Facebook or LinkedIn tag in the signature – but why not make it more productive and advertise your products!

For example, in Outlook 2010, go to the home tab ‘File’ up on top left (first tab), and then select Options (usually on the bottom). When the options page opens select Email then click on the ‘Signatures’. Here you can create several signatures for different email addresses if you like or for different actions (like in a reply or in a forward). This way, you could have a certain ‘Sig Tag’ for your email groups and another one for your personal email and so on. For Outlook Express, go to Tools and then Options – then you click the Signatures tab on top of the box. In Outlook.com (new live mail) click on the ‘Gear Wheel’ on the right then select ‘More Email Settings’

A few things you want to remember when composing your signature:
1. Do not make it into a novel- no more than a few lines to get your message across.
2. Try to capture email addresses for follow-up sales and contacts if you have an ezine.
3. Offer something free that people can click and get – but make it as few clicks as possible.

Here are some examples of sigtags:
Sincerely,
RoyMogg
Free download will help increase sales
http://www.yoururl.com/downloadhere.pdf
Subscribe to my free ezine to help improve your biz
mailto:subscribe@mysite.com
————
Thank you,
RoyMogg
RoyMogg is a marketing specialist who has
written many successful ebooks. Check out
my latest ebook here and sign up for a free gift.
http://www.signuphere.com
————-
Warm regards,
RoyMogg
25% discount on all orders from this link. Click here
and get a free gift with your order and discount.
http://www.clickhere.com
—————
Don’t pass up the chance to advertise and/or promote your products and/or services with every email you send! Change your ‘sigtag’ periodically to feature your current specials or sales or holiday events.

Let’s do this today!


Cheers RoyMogg
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The Ten Commandments in Risk Reduction

Risk reduction in decision making comes down to two main considerations:

Increasing our knowledge of the problem by such techniques as soft systems engineering, SODA or any of the many tools that enable us to gain a foothold on the nature of the issue and dealing with the uncertainly of the risk. Here is a simple approach that puts some rigour in our thinking when it comes to breaking down a complex problem and deciding what to do next.

There are Ten Commandments in risk reduction (Morgan & Henrion 1990)

  • Do your homework
  • Problem drives the analysis
  • Make analysis simple (but not too simple)
  • Identify all relevant assumptions (and write them down)
  • Be explicit in your decision making criteria (and write them down)
  • Be explicit in the uncertainties (and the unknown unknowns thanks to rumsfelt)
  • Do sensitivity and uncertainty analysis
  • Iteratively refine the problem statement and the analysis
  • Document clearly and completely…
    … And expose your work to peer review

If analysis can be understood it becomes more acceptable and people will buy in and have more faith in the outcome – but be careful and do not make the work over complex and avoid over simplifications as well. Both stop people making an informed decision based on what evidence you have. Also as seen above document what you do during the process that way when it goes wrong (as it often does) we can learn and move forward and get it right next time – it is particularly important to set down assumptions and what you think are ‘givens’ – these are the points that we most often get wrong.