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Don't forget to use your Email Signature for Free Advertising and Promotion

A big part of your business comes from your email so it makes sense to advertise your products and/or services with every email that you send out. You can do this by having an email signature or ‘Signature Tag’ in your email. Outlook and most email clients (including outlook.com) allow you to set up your ‘Sig Tag’ so it is automatically added to each and every email going out, including replies and forwards. We often add our Facebook or LinkedIn tag in the signature – but why not make it more productive and advertise your products!

For example, in Outlook 2010, go to the home tab ‘File’ up on top left (first tab), and then select Options (usually on the bottom). When the options page opens select Email then click on the ‘Signatures’. Here you can create several signatures for different email addresses if you like or for different actions (like in a reply or in a forward). This way, you could have a certain ‘Sig Tag’ for your email groups and another one for your personal email and so on. For Outlook Express, go to Tools and then Options – then you click the Signatures tab on top of the box. In Outlook.com (new live mail) click on the ‘Gear Wheel’ on the right then select ‘More Email Settings’

A few things you want to remember when composing your signature:
1. Do not make it into a novel- no more than a few lines to get your message across.
2. Try to capture email addresses for follow-up sales and contacts if you have an ezine.
3. Offer something free that people can click and get – but make it as few clicks as possible.

Here are some examples of sigtags:
Sincerely,
RoyMogg
Free download will help increase sales
http://www.yoururl.com/downloadhere.pdf
Subscribe to my free ezine to help improve your biz
mailto:subscribe@mysite.com
————
Thank you,
RoyMogg
RoyMogg is a marketing specialist who has
written many successful ebooks. Check out
my latest ebook here and sign up for a free gift.
http://www.signuphere.com
————-
Warm regards,
RoyMogg
25% discount on all orders from this link. Click here
and get a free gift with your order and discount.
http://www.clickhere.com
—————
Don’t pass up the chance to advertise and/or promote your products and/or services with every email you send! Change your ‘sigtag’ periodically to feature your current specials or sales or holiday events.

Let’s do this today!


Cheers RoyMogg
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The Ten Commandments in Risk Reduction

Risk reduction in decision making comes down to two main considerations:

Increasing our knowledge of the problem by such techniques as soft systems engineering, SODA or any of the many tools that enable us to gain a foothold on the nature of the issue and dealing with the uncertainly of the risk. Here is a simple approach that puts some rigour in our thinking when it comes to breaking down a complex problem and deciding what to do next.

There are Ten Commandments in risk reduction (Morgan & Henrion 1990)

  • Do your homework
  • Problem drives the analysis
  • Make analysis simple (but not too simple)
  • Identify all relevant assumptions (and write them down)
  • Be explicit in your decision making criteria (and write them down)
  • Be explicit in the uncertainties (and the unknown unknowns thanks to rumsfelt)
  • Do sensitivity and uncertainty analysis
  • Iteratively refine the problem statement and the analysis
  • Document clearly and completely…
    … And expose your work to peer review

If analysis can be understood it becomes more acceptable and people will buy in and have more faith in the outcome – but be careful and do not make the work over complex and avoid over simplifications as well. Both stop people making an informed decision based on what evidence you have. Also as seen above document what you do during the process that way when it goes wrong (as it often does) we can learn and move forward and get it right next time – it is particularly important to set down assumptions and what you think are ‘givens’ – these are the points that we most often get wrong.

Planning a Green Christmas

Planning a Green Christmas

The song tells of a white Christmas, but that refers to the weather and the Christmasy atmosphere that snow can bring. Planning for a green Christmas is all about being environmentally active and aware while saving money as well. In times of economic uncertainty that must surely be a good thing. And of course, if the weather brings a little bit of white covering too, then that makes a green Christmas perfect!

Exchanging gifts is a common practice at Christmas, and this is an excellent place to start our green Christmas habits. The gift wrapping paper sold in stores is usually not recyclable. Most of it is immediately thrown away to end up in landfills. This makes gift wrapping with store-bought paper expensive and very unfriendly to the planet – not what we want for a green Christmas.

A much better alternative, and one that close relatives will appreciate, is to use your children’s artwork to wrap gifts. You could also use your children’s comic books, or the comic sections of newspapers as a bright and colorful alternative, thereby recycling old paper. You can explain to the recipient of the gift in a positive way why you are doing this and perhaps make them feel guilty for not having a green Christmas as well.

It has been calculated by the Sierra Club, America’s oldest and largest environmental organization, that if every family in the country gift wrapped just three gifts by recycling existing paper they already have, the paper saved would be enough to cover 45,000 football fields. Now, that’s a green Christmas and a whole lot of trees saved too!

If you plan to hang a wreath on your front door. consider making one yourself. It’s easy and very environmentally friendly – and you’ll save money too. Go into the forest, or even a nearby park, and find evergreen branches and dried twigs. These can be wrapped in a circular fashion with cranberries strung together to add a splash of bright color. You’ll surprise yourself at how good you are, it won’t cost you anything but a little time, and the materials are all fully biodegradable. Your green Christmas can’t get much better than that.

There are many more things you can do to make this a green Christmas. Consider making your own cards, for example. Use your children’s artwork again – it’s perfect for this and grandparent will love it. You can use LED lights on your tree (which should be a real one that can be planted out later) and you will save 90% on your green Christmas electricity bill. If you start thinking about it I’m sure you will come up with other great ideas for a green Christmas.

Dealing With The Loss Of Data

Dealing With The Loss Of Data

Data loss is something that can be very traumatic.  Whether it’s a business with important files and documents, or an individual with precious pictures and videos, losing data can be a very traumatic and stressful situation.  If you’ve never experienced hard drive failure or losing data before, it can indeed be a situation where you find yourself wondering what to do.

No matter what you happens, you shouldn’t stress out or let the situation get the best of you.  Although computers are great to have and hard drives work very well for storage, they are both machinery and are bound to fail at some point in time.  No matter how sophisticated hard drives get, they will never be able to completely avoid crashes or failure.

In most cases, your data can be recovered, which is always good news.  When your hard drive first crashes or you notice that your data is missing, you should immediately take it to a local specialist.  The specialist will be able to evaluate your hard drive, find out what the problem is, and then tell you.  The evaluation process could take anywhere from 1 day to a couple of weeks, so you should always prepare yourself for anything.

Once the hard drive has been evaluated, they will go over pricing with you and tell you what options you have.  At this point, you can decide if you want to go with their offer, or how you want to proceed.  Keep in mind that this can be very costly, although at this point it may very well be the only chance you have for recovering your data.

The smartest way to avoid data recovery altogether, is to create a backup of your files and keep backing them up.  Companies and those who do their work with computers should always back things up at least once a day.  This way, if your hard drive happens to crash or you lose all of your data, you’ll have the back up files safe and sound.  Then, when you take your hard drive to a specialist to be recovered, you’ll have the files to keep on working.  Also, at this point, you can choose whether or not you want to have the hard drive recovered, or just scrap it and get a new one – as you’ll have all the files backed up and ready to use.

In the event of data loss or hard drive failure, you should always remain calm and know that there are options out there to help you recover your data.  If you’ve been backing up your information, you won’t need to worry near as much.  From backing up your data to data recovery specialists – you’ll have the options you need to keep your sanity and recover your lost data.

Computer Diagnostic Tools

Computer Diagnostic Tools

The diagnostics that are associated with computers can help to identify any problem or failure that computers show when they are having problems.  Diagnostics are used to test out the computer system, which includes both the BIOS and memory, software, and even the hardware that is attached to the computer.

The most common types of problems will occur when your computer is down to very low resources, which can either be a low amount of RAM, or a low disk space.  These conditions are very common, and generally result in your computer running very slow.  This can easily be fixed, all you have to do is defrag your hard drive, and get rid of some programs and files that you no longer use or need.

Almost all types of computer diagnostic software can find and fix just about any problem that you are having.  It normally starts off with a BIOS examination, and goes on from there.  PC diagnostics
software can determine a lot from the BIOS, from the common settings to those that have a major impact on both boot up and performance.

No matter what you do, you should never modify or tamper with the BIOS settings, as it can lead to serious problems.  If you do plan to modify or mess with your BIOS, you should always create a backup first, just in case something goes wrong.  The BIOS settings can be very tricky, although they are responsible for a lot to do with your computer.  If you have never been in the BIOS before, you really shouldn’t be modifying anything inside of it.

Depending on the diagnostics program that you are using, there will be several different features available.  Right now, two of the most popular are Norton Systemworks and PC Doctor.  Both of these programs offer full diagnostics software, good for fixing just about any software related computer program you can imagine.

Once you run the program, you’ll be able to select the diagnostic test that you are planning to run.  Some offer you a full system scan, which will scan your entire computer and then display any problems that you having.  After displaying any problems, the software will normally give you an option to go ahead and fix it.  As long as the problem is nothing serious, the diagnostic software can generally fix it.

The more complicated problems, such as hardware failures or hard drive crashes, are a totally different story.  They will require a technician who is very experienced, that can rebuild the hardware.  Diagnostic software can report hardware problems to you, although most of the time it is unable to fix it.

There are other computer diagnostic software that you run after starting the computer or rebooting, that will check everything from BIOS.  These types are great, although the types such as Norton and PC Doctor are by far superior.  They offer far more features, including defragment, cache cleaner, and the option to delete your temporary Internet files.  These features are great to have, especially if you aren’t the technical type.

For more reasons than one, computer diagnostic software is the ideal way to find and prevent problems with your computer.  Norton Systemworks offers you Ghost as well, which is the perfect way to back up your data.  You can back up certain files, or just go ahead and back up your entire hard drive.  Systemworks and Ghost are very easy to use, even if you are completely new to computers.  For everything they offer you – computer diagnostic programs are the ideal way to prevent problems before they happen.