Royston posted this in
Planning on
August 20th, 2009
By Royston, on August 20th, 2009
For sure cold-calling is not for every sales team or every product or service, but for certain services, cold-calling is very effective in finding prospects willing and able to purchase and is an extremely effective prospecting tool. Because cold-calling, making an unsolicited business approach, either door stepping or by phoning, just like spamming, is surprisingly successful if done well and above all is targeted and
Continue reading How to cold call a client effectively – the road-map to success
Royston posted this in
Marketing on
July 29th, 2009
By Royston, on July 29th, 2009
A successful customer relationship management (CRM) approach in a marketing sense is using technology to build long-term customer franchises – enabling loyalty. This reduces churn-rates helps cross selling of other company products or enables up-selling when the time is right. The key to building a customer franchise is the intent of a company to build a long-term relationship based on trust – and not just a commitment to building a long-term sales
Continue reading Build a customer franchise and reduce your churn rates
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