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6 Ways to Start with Facebook Marketing

When it comes to social networking Facebook is the largest of the social networks online – with more than 500 million registered users and the average user connected to 80 community pages, groups or events. For businesses this means that a Facebook page or other piece of Facebook real estate can be a serious way to generate social and viral traffic. There are 900 million objects that people could interact with which means in marketing terms if you want to get noticed you need to stand out. So you need to provide something that others don’t (unlikely) or what you do must be better than the competition.

First of all a caveat: One of the most common mistakes made by small businesses is believing that Facebook traffic is a quick fix; it can take months to build up a decent sized list of fans that read your content so be patient and work at it consistently.

There are some simple steps you can take to help attract greater numbers of fans.

  1. Be Unique – Ensure your Facebook page really stands out by creating a unique design. You don’t have to have the standard Facebook page design and you can implement all sorts of features that help your visitors recognise you. You can also serve different landing pages to different visitors. For example, fans and first time visitors to your page do not need to see the same thing – Show a page that encourages non-followers to fan your page, and show the main content to those that have already done so.
  2. Use Giveaways – Giveaways have long been and continue to be one of the most effective branding and promotional techniques there are. EBooks, gift items, and coupons are just some of the Facebook-specific items you can offer to those that are willing to sign up for your Facebook fan page. You can offer regular giveaways to members to ensure that people follow you over time and as an extra incentive for becoming what is essentially a subscribed member of your fan page.
  3. Use Competitions – Competitions can generate even more buzz than a giveaway. If you place a financial value on each of your fans then you can calculate a decent prize to give away. Make sure any prize or promotion is related to the content you offer as well as the products or services that you promote. Competitions can go viral too, so encourage your readers to spread the word with their friends – you can even build this in to the competition by offering extra prize draw entries for each friend referred to your page.
  4. Be Personal – Facebook is first and foremost a social network therefore users are predominantly on Facebook because it allows them to connect with others and hunt down content that they are interested in. It is, therefore, a personal experience and your readers will for the most part want to believe that they are dealing with real people. Therefore add a large photo to your Facebook page. If you organize events or can take photos of your visitors some other way then do so, and tag the people in those photos.
  5. Say Thanks – As soon as somebody becomes a fan send them an unobtrusive message thanking them for becoming a fan and welcoming them to the fold. The message doesn’t need to be long and it can be automated, but remember, people buy people, so a little personal touch will go a long way!
  6. Never Give Up Never Surrender – Don’t be surprised if your Mom and your partner are your only fans after a few days of adding content and personalizing your page. It does take effort to develop a high quality Facebook fan page. Keep posting, keep updating, keep testing, keep evolving, and keep trying – don’t’ give up!

Facebook Marketing Facebook is the largest social network online having surpassed half a billion users. While competition is fierce, if you can master the art of creating a popular and beneficial Facebook page then you can also master the art of generating social traffic and your marketing message can go viral producing massive returns in the long run.

Facebook Pages vs. Profiles: Don’t Make the Wrong Choice if you are a business or church group

This was a great Article that was sent to me that I thought it would be useful to post – I have also to warn our local church group who have also setup on facebook that it could even happen to them!

Facebook Pages vs. Profiles: Don’t Make the Wrong Choice by Lani and Allen Voived

If there’s one thing we hate, it’s to be the bearer of bad news. Okay, we know, who actually likes to be the bearer of bad news, aside from your gossipy Aunt Edna? But we digress. We’ve had more than a few businesses and organizations reach out to connect with us on Facebook recently who have set their business/organization up as a personal account, known in Facebook parlance as a ‘Profile.’ These are well-meaning folks who have amassed hundreds of connections – ‘Friends’ – and we’re just going to be blatant and capitalize the terminology for ultimate clarity.

These businesses/organizations are at risk to lose all the equity they’ve built on Facebook. Immediately, suddenly, and without prejudice. You see, Facebook’s rules say ‘Profiles represent individuals and must be held under an individual name, while (Fan) Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook. So if you’re using a Profile to represent a business or organization on Facebook, you’re violating their Terms of Use, and you could have your Profile – including all Friends, content, and customization – deleted without warning.

Now, what are the chances you’ll get found out in the sea of 400,000,000 users? Maybe not huge. But for what it’s worth, we know firsthand that it’s not an urban legend. It happened to a client of ours, on a product line in which we’re not involved. Once we got wind of what was going on, we warned them of the risk. They didn’t take heed, and their account got found and axed within the same week. Thankfully, they hadn’t gone too far down the Facebook road on that account – they lost a couple of months of activity and about 200 Friends. But ones who have reached out to us in recent months have many more Friends, and years of content that could literally disappear overnight.

If you use a Profile to represent yourself as a professional associated with a business or organization, you’ve got no worries. (Unless you maintain a second Facebook Profile for your personal life – that’s against Facebook’s rules, too.)If you ARE using a Facebook Profile against their Terms of Use, however, here’s what you should do:

1. Create a Fan Page for your business or organization.
Also referred to simply as a ‘Page,’ that’s the functionality Facebook created just for folks like you.

2. Send a message to all your Friends.
Tell them you’re converting your Profile over to represent you as a person by a certain date, and refer them to your newly created Page to continue to interact with your business/organization. In fact, give yourself time so you can send 2-3 messages. When’s the first time you remember taking immediate action on something yourself?

3. Follow through.
Even if you think you have no use for a personal Profile on Facebook (you do, but let’s not get into that right now), don’t waste the equity you’ve already built up. You’ve done your due diligence by letting your Friends know multiple times about the change. So make the change, and let your Friends do what they will in response. It’s an opt-in/opt-out society.

Good luck with the conversion, and if you have any in-the-trenches stories about this issue, or other related tips ‘n tricks to share, by all means post ’em on our ‘Epiphanies, Inc. – Social Marketing & Success Strategies’ Fan Page on Facebook. And if you’re not on Facebook at all yet, do what you can to get past your hesitations and get on board. 400,000,000+ humans can’t be wrong … can they?

As Certified Social Media Strategists and Certified Inbound Marketing Professionals, Lani and Allen Voivod of Epiphanies, Inc., train teams, craft strategies, and serve as long-term success partners for a handful of global brands, industries, and mission-driven organizations. Find out how they can help your business boost visibility, community, competitive edge, memberships, and profits at!