Featured Images

Viral email marketing what works?

Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail form.

A true viral campaign gets forwarded because consumers are compelled to do so by the content not because you bribed them with points or something else.

What absolutely will not work:

Suggesting that e-mail recipients forward your message to their friends and family will not work and adding a line at the bottom of your e-mail that reads “Please feel free to forward this message to a friend” will mean your email is more likely to get it deleted than forwarded.

What absolutely will work:

  • Offering something worthy of sharing like a valuable discount, vital information or offering an incentive for sharing like additional entries into a sweepstakes or an added discount or premium service will work.
  • Relevant or timely information, research, or studies that are included in your e-mail might encourage the recipients to share with their family and friends.
  • Interactive content like a quiz or test, especially if it’s fun, will always inspire forwarding.
  • Jokes and cartoons are almost always forwarded to everybody the recipient knows.  Why?  Because they are entertaining and entertainment is meant to be shared.
  • A really cool multimedia experience is always going to achieve a lot of pass-along. Rich media is new and the novelty and tech factors alone are often enough to make the e-mail recipient eager to share it.

Oops!  Almost forgot one really important thing…You can craft a brilliant e-mail following all the rules, but if a consumer visits your site and has an experience less that what was promised, you are going to achieve viral marketing, alright…the bad kind.

So be certain that your product or service is ready and is as advertised!

Cheers

Roy

Always Use Double Opt-In for your Email Newsletters

Avoid being seen as a spammer use opt in

Today’s Internet marketing is plagued with email spam as spammers keep hammering our email inboxes with multiple offers for prescription drugs, get rich schemes and other more intimate products. To avoid being labelled as a spammer (and keep your marketing reputation intact) you need quality email content sent only to subscribers and only after receiving a double opt-in consent to do so. Your focus is to build a loyal responsive list of subscribers willing to receive your emails. And the safest way to build that list is with the double opt-in process.

In a rush to get your Internet marketing business going you might try some shortcuts that will get you branded as a spammer. Buying a list, gathering email addresses from community forums or social networking sites are mistakes. Even when those email addresses are public knowledge you do not have permission to use their email address. Building your list without being branded a spammer requires some specific processes that start with the double opt-in on your website or blog.

When you offer your visitors something of value to them, like a short report with information or step-by-step instructions they need, they will give you their email address and name in order to download it – which builds your list. If you’ve correctly set up your site the email sign-up will automatically go to your autoresponder and initiate a sequence of emails that require a click on a link to verify both the email address and the permission to market to them. When that happens your new subscriber is added to the database on the autoresponder and a link to download the product is sent to your new member along with a welcome email.

The double opt-in gets you permission to send marketing emails, but it will not keep your subscribers happy if you treat them as strangers. An unsubscribe click is all it takes to lose them forever. To keep your subscribers happy why not use the holidays and send out an email with offers of a special free gift and it’s download link. No hoops to jump through – just a gift from you to them. Make sure it is valuable to both them and to your marketing campaign.

Email campaigns where permission is first sought are very successful, and most successful Internet marketers have built lucrative businesses with it. Your best asset when you are building your list is patience. It takes time to build a responsive list and shortcuts will not benefit you. Never send unsolicited emails, instead use the double opt-in process and you will be more successful.