RoyMogg's Blog

Writing effective sales copy is a skill and is vital to any business. Luckily, you can learn this skill by reading about it and by using common sense. Most of what you will learn is common sense and will go a long way in increasing your sales. Of course, all elements of writing sales copy cannot be covered in one short article but I have touched on many of the basic rules and strategies to remember and the mistakes to

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Copywriting a very odd term; and there are quite a variety of jobs that it can pertain to, but the most common probably refers to someone who writes “copy” for an advertising agency. Generally, that’s not what I do, though I have written advertising copy. The term “copy” refers to the text as a design element, so I’m not much of a fan of the term – but there doesn’t seem to be a better one available at the moment. Usually, the people I work for just refer to me as “our writer” or “one of our writers,” which is just

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