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You’re probably wondering what the blazes is popular about a link! Well, in a word – plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, you’re probably wondering, how do I make my link Continue reading link popularity is so imperative that increasing it is a key to success A Search Engine Optimization Company can be an invaluable asset in your Internet marketing campaign. They specialize in knowing how to raise your search engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for undesirable results in any given month. Since this takes a lot of time, effort, and specialized knowledge, it can be in your best interest to go to an outside source rather than try to maintain high search engine positions on your Continue reading Selecting a Search Engine Optimization Company – careful selection can be important The Internet contains numerous search engines, some of which offer what is known as “paid inclusion.” This means that you pay the specific search engine an annual fee for your web page to be included in their index. Of course, every search engine already has an automated program commonly called a “spider” that indexes all the web pages it locates online, and it does this for free. So whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your Continue reading Paid URL inclusion is this worth it? Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in Continue reading Evaluating Web Site Performance – key attention points to make your site effective I imagine we have both shared one frustration with the Internet at one time or another and that is jargon… and too much of it. Acronyms, and bafflegab seem to be unintentionally utilized on websites all over the web (I am guilty too, I admit it) and I often wish there was a simple way to find a definition within a website rather than visiting an online dictionary. In some cases I find a website where the owners have smartly linked a potentially confusing term to an off-site definition which is kind to the user but a waste of a great optimization Continue reading How Glossaries and FAQs Can Improve Search Engine Rankings by Ross Dunn Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to Continue reading Monitoring Search Engine Positions and ensure the success of your marketing Campaign The Alexa toolkit ‘Sparky’ is an add-on for the FireFox and Internet Explorer toolbar that show the overall rank, reach and viewing trend of any visited site – this post has five useful Alexa Continue reading Alexa Tools – Five Tools to Monitor Page Rank |
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