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The 10 Vital Webs Stats

Your web stats are an important collection of information regarding your site’s visitors, referrals, and other essential information.   This information is important to you because it can help you measure the success of your marketing campaign, determine where to improve your site and how to tweak your site for success!

Below are ten vital elements of your web stats and why you should study them.

1. Unique Visitors – This component will tell you exactly how many people have come to your website.  No matter how many pages this visitor clicks to, he is counted as one visitor.  You need to utilize this statistic to see if your traffic is improving over time or getting worse.  This will help you determine if you need to enhance your search engine rankings and other methods of getting traffic.

2. Location of Visitors – Knowing where your visitors are coming from is important because you can research how to reach a wider worldwide target market.  You can see where the largest percentage of people are coming from and work on expanding your global visitor base.

3. Search Phrases – Your web stats will let you know exactly what search phrases/keywords people are using to get to your site.  Studying this critical component can help you fine tune and improve your keywords and site content for better placement in the search engines.

4. Referrals – Referrals are websites or pages from which your visitors have found you.  Study them to find out where your traffic originated and exactly how they found you.  You can find out who is linking to you and which of your articles are bringing you more traffic.  You can then submit these popular articles to more sites.

5.  Pages – This item will help you determine which of your site’s pages are the most popular and which ones are not visited much.  Analyze this info to see why some pages are so well travelled and some are not being used much at all.

6. Entry and Exit Pages – Analyze this information to find out where people are entering your site and from which page they leave the most.  This can help you stress your sales pitch more on certain pages and learn how to keep visitors from leaving other pages.  Put special offers on popular landing pages.  Spice up or add more interest to pages from which people are leaving.  Study those pages to see what could be making them leave as opposed to exploring additional pages.

7. Time of Day – Your web stats will tell you the time of day when each visitor came to your site and visited individual pages.  This can help you schedule chats and/or webinars and can help you determine when to publish new content and/or special offers and sales.

8.  Days of the Week – This information will help you in much the same way time of day stats help you.  Study the stats to find out when to offer specials, teleclasses, chats, contests etc.

9. Length of Visits – This critical information can help you find out if people are lingering on your site and taking the time to read the content or if they are clicking a page and leaving almost immediately.  Studying this information can help you find where to improve your pages and find ways to get your visitors to stay longer.

10. Error Reports – Find out if people are having trouble accessing any of your pages and getting error codes.  With this info, you can correct these errors promptly so people will not leave your site.

Web stats can look overwhelming and seem a daunting task but it is vital that you learn what all the statistics mean and how to interpret the information they give you.  Look at the statistics as a whole to find out the trends but also study the individual stats to see how you can refine your site and your marketing campaigns to bring you more traffic and longer visits to your site, thus increasing the chance for more sales conversions.

About the Author:
Terri Seymour has over twelve years of online experience and has helped many people start their own business.  Visit her site for free articles, resources, information, resell ebooks and more.  Sign up for the RSS Feed for a free business ebook with MRR. http://www.SeymourProducts.com

Creating separate databases and logins phpmyadmin on WAMP server

Editing and hacking your website in the live environment can be risky – a useful approach is to install WAMP server locally on your laptop, load up you website software, then carry out your hacks in a safe environment. Now we have set up correctlyas shown in the last tutorial creating separate logins for each application is very straightforward. Let’s assume I am going to create a local WordPress  instance on my laptop.

The next steps creates the logins:

  • Login to phpmyadmin user the root user and password
  • From the home administration screen go to the tab ‘Privileges’:

  • Select ‘Add a new User’ about a quarter of the way down on the left.

add user phpMyAdmin

  • The rest of the Add User dialogue opens up as shown.
  • Enter wordpress for the user name
  • Select local from the host drop down and localhost will appear in the field to the right.
  • Enter wordpress for the password (repeat wordpress in the retype box)
  • Select  the checkbox ‘Create database with same name and grant all privileges’
  • Check All for global privileges if you wish

create a data base same name user

Scroll down to the bottom of the screen and hit GO as shown on the screen shot.

select go to create the datebase

That’s it

The direct execution panel for SQL will show the query being run and the creation of the new databases along with the credentials we entered above.

Log out of root and you will go back to the initial login screen. To check all is OK just re login with the username ‘wordpress’ and password ‘wordpress’ to check all is in order.

Next:

  • Download the latest distribution of WordPress from www.wordpress.org (currently 3.1)
  • Unzip the package and copy the wordpress folder to the httpdocs folder usually c:\wamp\www\httpdocs\
  • When you have loaded wordpress to the httpdocs directory on the laptop  open up localhost from the wampserver services tab navigate to the wordpress directory and the famous wordpress install routine will start up. Just fill in the db user and password as ‘wordpress’ and enter the default user details and the install completes in about two seconds.

When that is complete just create an alias to wordpress or bookmark the local site to complete the process.

Repeat the above for each local application you wish to install.

So give it a try

Royston