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Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail Continue reading Viral email marketing what works? When it comes to social networking Facebook is the largest of the social networks online – with more than 500 million registered users and the average user connected to 80 community pages, groups or events. For businesses this means that a Facebook page or other piece of Facebook real estate can be a serious way to generate social and viral traffic. There are 900 million objects that people could interact with which means in marketing terms if you want to get noticed you need to stand out. So you need to provide something that others don’t (unlikely) or what you do must be better than the Continue reading 6 Ways to Start with Facebook Marketing Today’s Internet marketing is plagued with email spam as spammers keep hammering our email inboxes with multiple offers for prescription drugs, get rich schemes and other more intimate products. To avoid being labelled as a spammer (and keep your marketing reputation intact) you need quality email content sent only to subscribers and only after receiving a double opt-in consent to do so. Your focus is to build a loyal responsive list of subscribers willing to receive your emails. And the safest way to build that list is with the double opt-in Continue reading Always Use Double Opt-In for your Email Newsletters Have you been bombarded with email bulletins that are all lit up like July 4th with flash and images and bright colors! It is easy to make a bulletin that frightens the horses but in terms of effective marketing things can be a lot simpler. Like all forms of marketing, an email marketing campaign usually has a single end goal: the conversion of non-buyers into buyers or in our case to get people to join up. Decisions tend not to be made all at once, but rather in a series of small steps toward a commitment. For an email marketer, the first step toward conversion is signing up for your mailing list – after that it’s the click-through. Each time a subscriber takes an action a small behavioral commitment is made to the idea that you are Continue reading Create an Email Bulletin that works! Todays riddle – What is more important – A Product or Mailing List? If you would ask this question, ‘Which one is more important – the mailing list or the product?’ any savvy marketer would answer you, ‘The mailing Continue reading Which comes first the product or the mailing list? Marketing segmentation and Continue reading Market Segmentation and Positioning A successful customer relationship management (CRM) approach in a marketing sense is using technology to build long-term customer franchises – enabling loyalty. This reduces churn-rates helps cross selling of other company products or enables up-selling when the time is right. The key to building a customer franchise is the intent of a company to build a long-term relationship based on trust – and not just a commitment to building a long-term sales Continue reading Build a customer franchise and reduce your churn rates This is the first in a series of lectures given at London University – the title of this one is focus on customers and looks at the psychology of buying behaviour and Continue reading Marketing Focus on customers – slide show lecture series from the University of London This slide show covers the introductory lecture for the London University post graduate marketing course. Introduces the broad concepts and sets the ground for the remaining lecture Continue reading Marketing Principles and Practice |
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