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Stephanie posted this in Copywriting on June 26th, 2011
Writing effective sales copy is a skill and is vital to any business. Luckily, you can learn this skill by reading about it and by using common sense. Most of what you will learn is common sense and will go a long way in increasing your sales. Of course, all elements of writing sales copy cannot be covered in one short article but I have touched on many of the basic rules and strategies to remember and the mistakes to Continue reading Writing Sales Copy Royston posted this in Copywriting on November 19th, 2009
Writing a special report, or ―white paper, as it’s commonly called, is a fantastic strategy for creating leads for your business. A simple ten to twenty page document that people can request from your website will create a strong desire for people wanting to do business with you. Writing a special report isn’t complicated. In fact, even if you don’t like writing, you can easily and quickly write a report by following these seven Continue reading How to Write a Compelling Special Report Jan posted this in Copywriting on October 15th, 2009
Copywriting a very odd term; and there are quite a variety of jobs that it can pertain to, but the most common probably refers to someone who writes “copy” for an advertising agency. Generally, that’s not what I do, though I have written advertising copy. The term “copy” refers to the text as a design element, so I’m not much of a fan of the term – but there doesn’t seem to be a better one available at the moment. Usually, the people I work for just refer to me as “our writer” or “one of our writers,” which is just Continue reading Copywriting |
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