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How to find the right outsourcing partner for your business

A growing number of enterprises are now looking to outsourcing specific business processes to business outsourcing firms because of its efficiency in improving their operations and its cost effectiveness. However, not all BPOs are created equal. It is essential to know what to look for when outsourcing to reap the benefits and achieve better bottom lines. According to Prople, Inc., one of the leading business processes outsourcing companies, the following are the key considerations when looking for the right outsourcing partner for your business.

Credentials and track record

Check the company background of your potential outsourcing partner. This will give you a better knowledge of its experience and track record. One effective way of doing it is by asking them to present samples of their previous and current clients and other references to check how they manage the business processes. You should also conduct a face-to-face meeting to know if they have enough understanding of your company’s workflows and business process requirements. By doing so, you can also ensure that they can carry out your business goals.

Financial stability

Your outsourcing partner can either make or break your company. That is why it is important to take note of its financial stability to ensure that it can be able to deliver all the outsourced services sufficiently. It will also help you determine if your partner will be able to grow with you in the long run.

End-to-end outsourcing solutions

Make sure that the partner you choose can provide end-to-end outsourcing solutions. These solutions will allow them to render a more comprehensive process in completing all the tasks. It also allows for delivering the maximum level of outputs for the least possible total costs because it reduces the necessary employees. For instance, an end-to-end accounting solution does all the tasks from the chief-financial-officer level down to the invoice encoders.

Communication and accessibility

Communication is one of the key factors in meeting the desired benefits of outsourcing. Thus, you have to ensure that your outsourcing partner speaks a common language, usually English, to eliminate miscommunication. Furthermore, your outsourcing partner must be accessible to other means of communication such as e-mail, VOIP, and among others, and always available despite a possible difference in time zones. It is also important that key members of the servicing team are accessible should any concern arise.

Cultural compatibility

Cultural differences are common between countries and even companies because of the varied views and perspectives. Thus, it is also important that your outsourcing partner has a better understanding of your culture. In that way, you can make sure that it understands your organization and as well as your employees. Prople Inc. is one of the leading business processes outsourcing companies in the Philippines. It provides end-to-end business outsourcing solutions across human resource, accounting and finance, and tax and data management. The company also assists enterprises of any size to be more productive and profitable through its proven, best-in-class methodologies and solutions that ensure customers’ business stability and progress.

It is staffed by a team of value-driven professionals, such as accountants, auditors, project managers, business analysts, engineers and IT experts, who have extensive experiences ideal for achieving their client’s business goals.

For a complete list of Prople Inc.’s services, visit their website at https://www.propleinc.com/.

Article source: http://business.inquirer.net/215906/find-right-outsourcing-partner-business

10 Ways to Enhance Your LinkedIn Profile

Social media sites are more popular than ever and with over 100 million users LinkedIn is in the top five most popular.  LinkedIn is the world’s largest professional network and is an extremely resourceful tool for job hunters, recruiters, business owners, etc.  Once you sign up for a LinkedIn account, you must create your professional profile.  The more effective your profile, the more professionals can find you and connect with you.

Below are ten things you can do to enhance your profile so it is the most effective it can be in building your network of connections.

1. Complete the Profile – This is very important in that you do not want a half-done, unprofessional profile.  This will not accomplish much in the way of building your network of connections.  Complete each section, completely and professionally to make the most of your online professional identity. According to LinkedIn, you are 40% more likely to be found in a LinkedIn search with a 100% completed profile as opposed to one that is not completely finished.

2. Always Use a Photo – There are many people who do not want to use photos for various reasons but you need to post a photo on your LinkedIn profile to get more results.  You do not have to have a professionally taken photo but you do want it to look professional.  People will be more likely to remember your profile if you present a photo of yourself.  Photos can also increase the chances of people trusting you.

3. Use a Persuasive Headline – Don’t just plaster your name and title as your profile headline.  Add a short slogan or benefit you provide.  Compare the two headlines below and decide which one would capture your interest more.

Jane Doe
Virtual Assistant

Jane Doe

Virtual Assistant – I will free up your time and grow your business.

You don’t even have to have your title, you can just stress the benefits you provide or the skills you possess.  Use something that makes you the one to choose.

4. List Your Websites – Be sure to add your URL and/or blog to your profile.  You can add up to three urls.  Customize the tiles of your links as opposed to My Site, My Blog, etc.  You can do this by choosing the “Other” category in the Edit Profile section.

5. Get Recommendations – Having people give you recommendations will increase your chances of being found as well as give people more reason to choose you and/or your business or connect with you.   You can ask people who have worked with you or past customers for recommendations.  If they like your work/service, they will be glad to give a testimonial.  You can also trade with people you would recommend but always remember, your reputation is on the line every time you recommend someone so don’t ask random people to trade recommendations.

6.  Video Presentation – Add a video presentation to your profile highlighting your skills, services, products, etc.   You can do this by going to Google Presentations under “More” in the toolbar at the top of your profile page.  Click on More Applications….. then scroll down to Google Presentations.  Add the Application and follow the directions on creating your presentation.  Be sure to check out the other apps as well for a more productive profile.

7.  Experience and Skills – Be sure to list all your experience and skills using relevant keywords.  Be thorough, precise and complete when describing your skills and your experience.  Be sure to be grammatically correct and proofread every sentence.

8.  Professional Summary and Specialties – When writing your summary, let people know what you are about and what you can do for them.   Use short precise paragraphs.  Get to the point and be convincing.  List your Specialties so they are much easier to read and capture attention quicker.

9.  Keep Active – Do NOT fill out your profile and never come back.  You need to keep updating regularly and be active on your profile.  Get involved with LinkedIn and become a participant.  Nobody wants to connect with a dead page!

10.  Join Relevant Groups – Joining groups is one way to stay active and become involved with other LinkedIn users and professionals.  Participate in the discussions and offer help, advice, support whenever you can.

When joining networking sites such as LinkedIn, you have to take the time to create productive profiles and pages.  Put the time and effort into all the above enhancements and your LinkedIn profile will be much more effective.

Viral email marketing what works?

Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail form.

A true viral campaign gets forwarded because consumers are compelled to do so by the content not because you bribed them with points or something else.

What absolutely will not work:

Suggesting that e-mail recipients forward your message to their friends and family will not work and adding a line at the bottom of your e-mail that reads “Please feel free to forward this message to a friend” will mean your email is more likely to get it deleted than forwarded.

What absolutely will work:

  • Offering something worthy of sharing like a valuable discount, vital information or offering an incentive for sharing like additional entries into a sweepstakes or an added discount or premium service will work.
  • Relevant or timely information, research, or studies that are included in your e-mail might encourage the recipients to share with their family and friends.
  • Interactive content like a quiz or test, especially if it’s fun, will always inspire forwarding.
  • Jokes and cartoons are almost always forwarded to everybody the recipient knows.  Why?  Because they are entertaining and entertainment is meant to be shared.
  • A really cool multimedia experience is always going to achieve a lot of pass-along. Rich media is new and the novelty and tech factors alone are often enough to make the e-mail recipient eager to share it.

Oops!  Almost forgot one really important thing…You can craft a brilliant e-mail following all the rules, but if a consumer visits your site and has an experience less that what was promised, you are going to achieve viral marketing, alright…the bad kind.

So be certain that your product or service is ready and is as advertised!



6 Ways to Start with Facebook Marketing

When it comes to social networking Facebook is the largest of the social networks online – with more than 500 million registered users and the average user connected to 80 community pages, groups or events. For businesses this means that a Facebook page or other piece of Facebook real estate can be a serious way to generate social and viral traffic. There are 900 million objects that people could interact with which means in marketing terms if you want to get noticed you need to stand out. So you need to provide something that others don’t (unlikely) or what you do must be better than the competition.

First of all a caveat: One of the most common mistakes made by small businesses is believing that Facebook traffic is a quick fix; it can take months to build up a decent sized list of fans that read your content so be patient and work at it consistently.

There are some simple steps you can take to help attract greater numbers of fans.

  1. Be Unique – Ensure your Facebook page really stands out by creating a unique design. You don’t have to have the standard Facebook page design and you can implement all sorts of features that help your visitors recognise you. You can also serve different landing pages to different visitors. For example, fans and first time visitors to your page do not need to see the same thing – Show a page that encourages non-followers to fan your page, and show the main content to those that have already done so.
  2. Use Giveaways – Giveaways have long been and continue to be one of the most effective branding and promotional techniques there are. EBooks, gift items, and coupons are just some of the Facebook-specific items you can offer to those that are willing to sign up for your Facebook fan page. You can offer regular giveaways to members to ensure that people follow you over time and as an extra incentive for becoming what is essentially a subscribed member of your fan page.
  3. Use Competitions – Competitions can generate even more buzz than a giveaway. If you place a financial value on each of your fans then you can calculate a decent prize to give away. Make sure any prize or promotion is related to the content you offer as well as the products or services that you promote. Competitions can go viral too, so encourage your readers to spread the word with their friends – you can even build this in to the competition by offering extra prize draw entries for each friend referred to your page.
  4. Be Personal – Facebook is first and foremost a social network therefore users are predominantly on Facebook because it allows them to connect with others and hunt down content that they are interested in. It is, therefore, a personal experience and your readers will for the most part want to believe that they are dealing with real people. Therefore add a large photo to your Facebook page. If you organize events or can take photos of your visitors some other way then do so, and tag the people in those photos.
  5. Say Thanks – As soon as somebody becomes a fan send them an unobtrusive message thanking them for becoming a fan and welcoming them to the fold. The message doesn’t need to be long and it can be automated, but remember, people buy people, so a little personal touch will go a long way!
  6. Never Give Up Never Surrender – Don’t be surprised if your Mom and your partner are your only fans after a few days of adding content and personalizing your page. It does take effort to develop a high quality Facebook fan page. Keep posting, keep updating, keep testing, keep evolving, and keep trying – don’t’ give up!

Facebook Marketing Facebook is the largest social network online having surpassed half a billion users. While competition is fierce, if you can master the art of creating a popular and beneficial Facebook page then you can also master the art of generating social traffic and your marketing message can go viral producing massive returns in the long run.

Always Use Double Opt-In for your Email Newsletters

Avoid being seen as a spammer use opt in

Today’s Internet marketing is plagued with email spam as spammers keep hammering our email inboxes with multiple offers for prescription drugs, get rich schemes and other more intimate products. To avoid being labelled as a spammer (and keep your marketing reputation intact) you need quality email content sent only to subscribers and only after receiving a double opt-in consent to do so. Your focus is to build a loyal responsive list of subscribers willing to receive your emails. And the safest way to build that list is with the double opt-in process.

In a rush to get your Internet marketing business going you might try some shortcuts that will get you branded as a spammer. Buying a list, gathering email addresses from community forums or social networking sites are mistakes. Even when those email addresses are public knowledge you do not have permission to use their email address. Building your list without being branded a spammer requires some specific processes that start with the double opt-in on your website or blog.

When you offer your visitors something of value to them, like a short report with information or step-by-step instructions they need, they will give you their email address and name in order to download it – which builds your list. If you’ve correctly set up your site the email sign-up will automatically go to your autoresponder and initiate a sequence of emails that require a click on a link to verify both the email address and the permission to market to them. When that happens your new subscriber is added to the database on the autoresponder and a link to download the product is sent to your new member along with a welcome email.

The double opt-in gets you permission to send marketing emails, but it will not keep your subscribers happy if you treat them as strangers. An unsubscribe click is all it takes to lose them forever. To keep your subscribers happy why not use the holidays and send out an email with offers of a special free gift and it’s download link. No hoops to jump through – just a gift from you to them. Make sure it is valuable to both them and to your marketing campaign.

Email campaigns where permission is first sought are very successful, and most successful Internet marketers have built lucrative businesses with it. Your best asset when you are building your list is patience. It takes time to build a responsive list and shortcuts will not benefit you. Never send unsolicited emails, instead use the double opt-in process and you will be more successful.