admin posted this in
Business on
December 21st, 2011
By admin, on December 21st, 2011
Humour Turns E-Mail Viral
A study by Sharpe Partners, an interactive marketing agency, revealed that
89% of adult Internet users in America share content with others via e-mail.
This is excellent news for those companies who use self-propelling
word-of-mouse” e-mail techniques to sell their products.
The study generated some interesting results regarding the type of content
that is most often forwarded, as well. The most popular content is humorous
material.
The second most popular category is news, followed by healthcare and medical
information, religious and spiritual material, games, business and personal
finance information and sports/hobbies. in that order. So it is easy to see
that humour is the best content for your viral e-mail campaign.
Cartoons, jokes and funny video clips are among the things that can be added
to an e-mail to insure that it will go viral. People will want to pass along
something that makes them laugh.
They are a lot more likely to hit the forward button and send your
Continue reading Humour Goes Viral
Royston posted this in
Management Practice on
February 3rd, 2011
By Royston, on February 3rd, 2011
I have sat through and given a few presentations in my time so based on my experience of sitting through a conference or two I have put together a few tips:
Preparing For The Event
Read the proposed conference flyer and match your points to the theme.
The flyers can help on the direction of the content – it is always a good idea to discuss the content further with the Conference Producer before you prepare ‘it’.
Cicero over two thousand years ago said a good speaker learns fast and is knowledgeable and expert about the subject – know your subject in depth and provide evidence during your speech that you know what you are talking about.
Content
If you are speaking at a conference attracting senior-level decision-makers from across your sector ask yourself:
What do they want to hear?
What do you want to say?
Where does the crossover lie?
Watch out! – Presentations from speakers
Continue reading Top Tips for Conference Speakers
Royston posted this in
Project Management on
January 9th, 2011
By Royston, on January 9th, 2011
The process of carrying out a project audit starts with initiation. In this activity a meeting with the prime stakeholder is held where the scope of the audit is agreed, a list the questions that need to be answered is drawn up and basic facts about the project such as scale, locations, goals, history, and progress to date are garnered. The output of the initiation is a plan of attack of the
Continue reading The Project Audit Process
Royston posted this in
Business on
December 21st, 2010
By Royston, on December 21st, 2010
I’m on a roll today so I thought I’d share another of my irrational moans
The question of the first class ticket and the freeloaders. Now, when I feel like being a big shot I buy a first class season ticket from Lingfield to London so as to enjoy the privilege and peace and quiet of the first class ‘cabin’ on your Southern Services Rail. Now leaving aside that the ‘first class cabin’ is in every respect exactly the same as the paupers ‘enjoy’ then only thing you get is a half decent shot at a seat for the whole journey. So you can imagine dear reader that I get rather wound up when one of the lower orders piles into the first area and plonks himself down in a seat – cap wrong way around, reading the Sun and backside hanging out of his jeans – with clearly no first
Continue reading Ticket Inspections Southern Rail
a_facchini posted this in
Leadership on
July 1st, 2010
By a_facchini, on July 1st, 2010
These days, you get dozens of results by searching for “leadership” and “economic crisis” on Google. The same happens when searching for “leadership” and “downsizing”. The general consensus is clear: during challenging times, individuals look to their leaders for inspiration, guidance and reassurance. But leaders are also the first to be blamed when things go wrong and people start losing their
Continue reading What is leadership in a crisis
Royston posted this in
Operations on
June 26th, 2010
By Royston, on June 26th, 2010
The success of the Service Level Agreement (SLA) is also observed closely by your staff. We have seen in our outsource work that staff notice only too well whether their original employer is getting value or just being ‘ripped off’ and often have great fun when it does go wrong. This keen appraisal of how it works in practice impacts upon their own motivation and their relationships with both you and the outsource organisation. This excerpt from an interview gives an indication of how staff can view the situation:
Continue reading Get a service level agreement organised
admin posted this in
Planning on
June 23rd, 2010
By admin, on June 23rd, 2010
The best way to find out whether your project is feasible is to complete a Feasibility Study. This process helps you gain confidence that the solution you need to build can be implemented on time and under budget. So here’s how to do it in 5 simple
Continue reading Do you have a feasible project?
Royston posted this in
Operations on
March 13th, 2010
By Royston, on March 13th, 2010
SERVQUAL (Service Quality) is a self-administered questionnaire designed to measure how customers view/judge service quality. Parasuraman et al (1994) defined service quality as the degree of discrepancy between customers’ normative expectations for the service and their perceptions of the service performance.
Parasuraman made the assumption that customers judge service quality by making a comparison between their expectation of the service that they should receive and their perceptions of the service that they actually
Continue reading SERVQUAL – measuring service quality
Royston posted this in
Management Practice on
February 17th, 2010
By Royston, on February 17th, 2010
A core competency can take various forms, including technical/subject matter know-how or a particular business process. It can also be the possession of a key resource such as close relationships with customers and other suppliers in the value chain. An important aspect of a core competence is its embedded nature in the organisation’s activities – true core competences are difficult to extract from an organisation in a simplistic
Continue reading What is a core competence and how can it be recognised?
Royston posted this in
Operations on
November 1st, 2009
By Royston, on November 1st, 2009
The need to effectively manage human capital is placing increased demands on the human resources team in every enterprise. Especially in those organisations managing diverse highly skilled
Continue reading HR Operational Improvement – managing your care staff and delivering better care
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