Featured Images

Blackberry unveils final phone before outsourcing production

  • Android-based DTEK60 will be the last phone BlackBerry produces itself
  • Firm will outsource future designs to partners 

Mark Prigg For Dailymail.com

61

View
comments

It is the end of an era for the Blackberry.

The firm today unveiled the DTEK60, its last phone to be produced in house.

Earlier this year it revealed it will instead begin outsourcing its production to other firms – but has pledged it will continue to make handsets through its partners – even hinting the much loved keyboard could be set for a return.

‘This is absolutely not the last BlackBerry phone,’ BlackBerry Chief Operating Officer Marty Beard said.

Scroll down for video

Earlier this year it revealed it will instead begin outsourcing its phone production to other firms – but has pledged it will continue to make handsets through its partners.

‘We’re still very much in the smartphone business, but we’re now focused on the ‘smart’ in the phone,’ he said, adding ‘I will be very surprised if we don’t have a keyboard device’ coming with our partners

BlackBerry launched its third Android-based phone on Tuesday, opting to price the device cheaper than competing products like Apple’s iPhone 7 and Android-maker Alphabet’s Pixel.

The Canadian smartphone pioneer, which has lost most of the market to Apple and others, last month said it planned to outsource the development of its smartphones to focus on its more profitable business of software and managing mobile devices.

That means the Android-based DTEK60 will be the last phone for which BlackBerry buys components itself, which carries a heavier risk if it does not sell well.

‘This one is our phone,’ BlackBerry Chief Operating Officer Marty Beard said in an interview. 

‘This is fully our responsibility.’

The device, which has a 5.5 inch touchscreen, will be priced at $499. 

Apple’s iPhone 7 with the same screen size starts at $769, while the equivalent version of Google’s Pixel starts at $649.

BLACKBERRY’S  DTEK60 

The device, which has a 5.5 inch touchscreen, will be priced at $499. 

Apple’s iPhone 7 with the same screen size starts at $769, while the equivalent version of Google’s Pixel starts at $649.

 It boasts a rear fingerprint sensor, BlackBerry’s Intelligent Keyboard software and a unified inbox. 

Engineered to deliver professional-looking photos with an 8MP front facing camera and a 21MP auto-focus rear camera.

DTEK60 packs a 3000 mAh battery with enough power to withstand up to 24 hours of mixed use. 

The new phone has a rear fingerprint sensor and Blackberry’s own security software

‘If you look at feature by feature by feature, and you’re looking at dimensions and weight and the display and the memory and the camera, the battery, it is a very strong comp to both those devices,’ Beard said.

Waterloo, Ontario-based BlackBerry does not have any distribution deals with telecom companies that typically offer devices along with connections to their communications networks.

Instead, it is pitching the phone directly to companies, governments and other large organizations, as well as selling it on its own websites in the United States, Canada, and several major European countries.

‘It’s not necessarily an anti-carrier strategy,’ Beard said. 

‘It’s more that we see this as the most efficient and most cost-effective way to get to that customer base.’

The DTEK60 is based on a reference design from manufacturer TCL Corp, a Chinese electronics company that makes phones as well as televisions, air conditioners and other household appliances. 

BlackBerry launched its first Android device, the high-end Priv, in November last year and followed it with the much cheaper DTEK50 in July.

The company last month wrote down $137 million of inventory and supply commitments in the six months to the end of August due to limited demand for phones launched prior to the DTEK50.

 

Most watched News videos

  • Four dead after a horror accident on a ride at Dreamworld
  • Conveyor belt at the end of Dreamworld’s Thunder River Rapids
  • Woman nicknamed Poison Ivy sexually humiliates men online
  • Donald Trump’s weird favourite thing he has in common with Ivanka
  • Is this the creepy moment the corpse of a girl OPENS her eyes?
  • That smile! Baby Xander hears mother’s voice for the first time
  • Onboard raft at Dreamworld’s Thunder River Rapids
  • EXCLUSIVE: Shocking moment Kumbuka attempts to smash glass
  • Police free man held prisoner by his own family for more than 20 years
  • Clown prankster gets pistol-whipped by ‘victim’
  • #CommanderInChief Obama reads mean tweets on Jimmy Kimmel
  • Motorist deliberately drives over dog lying in street

Comments (61)

Share what you think

The comments below have not been moderated.

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

Who is this week’s top commenter?
Find out now

Article source: http://www.dailymail.co.uk/sciencetech/article-3871824/End-era-Blackberry-Firm-unveils-final-phone-outsourcing-production-hints-bring-keyboard.html

Leave a Reply

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>