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Humour Goes Viral

Humour Turns E-Mail Viral

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.

The study generated some interesting results regarding the type of […]

Xmas special: gift psychology and psychology gifts

Psychology-themed gifts:

Inception DVD – Jungian symbolism, action adventure and Leonardo DiCaprio!

A subscription to Scientific American Mind magazine.

“I’m statistically significant” and other stats-themed t-shirts.

Memento DVD – the best amnesia movie that we can remember.

The Force Trainer – Become a Jedi: wireless headset interprets your brainwaves […]

Christmas Spirit alive and well in East Grinstead

It’s that time of year again when itinerant panhandlers (i.e. carol singers) appear on my door-step attempting to sing a few strangled verses of some long forgotten carol before being sent away with a flea in their ear and a recommendation for a few singing lessons by yours truly. Last year some group of lads came around and made a vague attempt at Silent Night (oh I wish it was when they started). […]

Mention of the word "loving" doubles charitable donations

“Love begets love.” Proverb French researchers say that adding the text “donating=loving” to a charitable collection box almost doubled the amount of money they raised.

Nicolas Guéguen and Lubomir Lamy placed opaque collection boxes in 14 bakeries in Brittany for two weeks. All the boxes featured the following text in French: “Women students […]

A Guide to Synthetic Phonics

When I was a boy we learned to read and write by the old fashioned method chalk and talk. You talk or you get the chalk! When old Mrs Meredith (now sadly passed away to the rejoicing of countless generations of her former pupils – I just thought I can now slander her name with impunity) asked you to spell a word she followed it up within at most a second or two with a piece of chalk fired at your head . I used to marvel at the unnerving accuracy that this slight women managed to find the target (mostly Lyn Davies head as it happens) across a crowded classroom with rarely a off target projection. Strong in arm the chalk made its parabolic flight with ICBM accuracy to find the offending dim wits ear – there to explode in a satisfying plume of chalk dust. Such was the skill I often thought she should have made the first eleven she clearly had cricket in her blood – she must have been related to WC Fields – mainly because of the beard come to think of it. […]

What your choice of best ever footballer says about human memory

Cruijff – the best ever player?Ask a friend to name the best ever footballer and they’re likely to pick someone who was mid-career when they (your friend) was aged around 17. That’s according to a new investigation into the “reminiscence bump”. This term describes the fact that when you ask people to name the most […]

Should Sharia Law be included as part of Common Law?

A bit of controversy last week over the Very Reverend Sheik Rowan Atkinson (yes the ecclesiastical comedian) the mad Mullah of Lambeth (AKA the Archbishop of Canterbury or ABC as he is know to his dwindling flock) and his pronouncements about the incorporation of Sharia law into UK society – he didn’t really say this but its good to ham it up. […]

Hearing about scentists' struggles helps inspire students and boosts their learning

Newton worked hard and had an inquisitive natureScience suffers from an image problem. Many students see the subject as too difficult and they think scientists are aloof boffins with big brains. A new study out of Taiwan tests the benefits of teaching high-school physics pupils about the struggles of eminent physicists – Galileo, Newton and […]

Hearing about scentists’ struggles helps inspire students and boosts their learning

Newton worked hard and had an inquisitive natureScience suffers from an image problem. Many students see the subject as too difficult and they think scientists are aloof boffins with big brains. A new study out of Taiwan tests the benefits of teaching high-school physics pupils about the struggles of eminent physicists – Galileo, Newton and […]

The Five Steps to Outsourcing – Part Three

In negotiation avoid shortcuts and set specific goals – and ensure they are delivered. Evaluate, clarify and frame negotiations to keep competition alive. Document all discussions and carry out frequent self-assessment and use a term sheet, this helps drive and track the discussion and allows apples to apples comparison -over time the term sheet can evolve into a contract. Good note taking then transference to the final document of the substantive requirement and agreements made during the discussion is important. Do not leave anything out of the agreement that important to you that was discussed and agreed elsewhere – if it is not in the agreement it does not count. […]