Your web stats are an important collection of information regarding your site’s visitors, referrals, and other essential information. This information is important to you because it can help you measure the success of your marketing campaign, determine where to improve your site and how to tweak your site for success!
Below are ten vital elements of your web stats and why you should study them.
1. Unique Visitors – This component will tell you exactly how many people have come to your website. No matter how many pages this visitor clicks to, he is counted as one visitor. You need to utilize this statistic to see if your traffic is improving over time or getting worse. This will help you determine if you need to enhance your search engine rankings and other methods of getting traffic.
2. Location of Visitors – Knowing where your visitors are coming from is important because you can
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