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Royston posted this in Marketing on July 29th, 2009
By Royston, on July 29th, 2009
A successful customer relationship management (CRM) approach in a marketing sense is using technology to build long-term customer franchises – enabling loyalty. This reduces churn-rates helps cross selling of other company products or enables up-selling when the time is right. The key to building a customer franchise is the intent of a company to build a long-term relationship based on trust – and not just a commitment to building a long-term sales
Continue reading Build a customer franchise and reduce your churn rates
roymogg posted this in WebTools on July 28th, 2009
By roymogg, on July 28th, 2009
Emails are essential to your business for many different reasons. Most importantly, these invisible email voices give you their feedback about your website – for free! However, if you spend all your working hours answering these emails, how are you supposed to run your business? The answer is simple: use autoresponders. Autoresponders are programs that automatically respond to your emails without you so much as having to click on your
Continue reading An introduction to autoresponders an effective tool to handle email responses
Royston posted this in humour on July 28th, 2009
By Royston, on July 28th, 2009
The number one Prince Philip Gaff demonstratuing his clear grasp of diplomatic language: “If it has got four legs and it is not a chair, if it has got two wings and it flies but is not an aeroplane, and if it swims and it is not a submarine, the Cantonese will eat it.” (at a 1986 World Wildlife Fund
Continue reading The Top 5 Prince Philip verbal Gaffs – more from the Prince of Cockups
Stephanie posted this in Marketing on July 28th, 2009
By Stephanie, on July 28th, 2009
This is the first in a series of lectures given at London University – the title of this one is focus on customers and looks at the psychology of buying behaviour and
Continue reading Marketing Focus on customers – slide show lecture series from the University of London
Royston posted this in Operations on July 27th, 2009
By Royston, on July 27th, 2009
Rather than a service credit clause, it is far better to put in place governance that forces the supplier to act to fix the issue, perhaps to the extent of the customer being able to call in independent consulting advice at the supplier’s expense to support service
Continue reading Should we include service credits when we design a service level agreement?
Royston posted this in outsourcing on July 23rd, 2009
By Royston, on July 23rd, 2009
George Molyneaux is quoted by Computer Weekly as saying that ‘Outsourcing jobs reduces the incentives to get into IT’. Not surprisingly, there are far fewer people taking IT as a subject at University – and there are fewer graduate level jobs in the UK. How on earth are we going to develop the future project managers who will understand the UK IT industry? I think this is a real
Continue reading Outsourcing kills the IT job market – what now for IT recruitment?
Stephanie posted this in outsourcing on July 23rd, 2009
By Stephanie, on July 23rd, 2009
An outsourcing transfer can be viewed as a form of transition. This change process involves involuntary movement from one company to another, with possible similarities, from the staff point of view, to mergers and acquisitions. The transfer may also include staff reductions or ‘downsizing’, and the new organization will make some effort to develop a relationship with their new staff in the form of organizational
Continue reading The Human side of outsourcing – managing people change
roymogg posted this in DATA Utilities on July 21st, 2009
By roymogg, on July 21st, 2009
Computer data can be very important to us, especially those of us who make a living on the computer. Over the last several years, the computer has grown on all of us, making our lives so much easier. For that very reason, it’s easy to tell that if we lost our computer data, it would completely destroy a majority of
Continue reading Backup Data Properly
roymogg posted this in DATA Utilities on July 20th, 2009
By roymogg, on July 20th, 2009
For nearly all computer users, losing data can be a very traumatic experience. If you use your computer for a business or for other important matters, it can be very stressful and very traumatic to lose everything you have worked months, and possibly even years to build. Even though you may back up your data on a periodic basis, you’ll still need to check the backup to make sure that everything works. Nothing can be worse than backing something up, only to find months later that something went
Continue reading Back up your data – do not lose you mind and wreck your marriage!
Jan posted this in Careers on July 19th, 2009
By Jan, on July 19th, 2009
Job seekers: Get your own network – and make sure it includes plenty of weak ties. If you don’t have a network, you can start building one through short-term volunteer projects that involve team work and meeting groups of people — people whose jobs, interests and abilities are very different from yours. There are also organized networking opportunities; but I have to wonder how much good it really does, for example, when women go to a networking group luncheon and sit at the same table with people they already
Continue reading Which kind of tie do you think might be of greater benefit to your career?
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